…so you never struggle with social media content ideas ever again.
“I love writing every second of the day…my fingers type so fast that my keyboard just melts from happy feelings…” said probably no person ever.
Unusual (and maybe awesome) imagery aside, do you ever struggle with social media content ideas? Or just the creative process involved? Maybe you’ve felt at some point completely unsure on what to make content about?
I’ve been there, and I’ve helped many move far beyond it. So today I want to give you the exact list I use to create my own social media content ideas. What follows is how I made creative blocks a thing of the past.
Take your favorite ones, I’m excited to share them with you.
1. What Happened That Day, and What I Learned from It.
I might be alone, but I feel like I’m always learning, learning, learning.
Every single day I’m growing as a man, a coach, a lover, a son, a businessman; and so much more. Because of this, I take careful notes of any and all breakthroughs I experience each day.
My method is quick and to the point. I write a note in my to-do list manager, and when I feel like I’m in a creative space mentally I jump back to those ideas.
Here’s how an example topic might go (as a video or even a text post):
“I realized today the reason why I’m not creating a long-term relationship is because of my fear of commitment…here’s what I now choose to believe instead…”
Share your breakthroughs. People want to hear about them and your growth as a person.
2. Answer Specific Questions Your Clients Have Asked You
If you offer an information-based service, then take CAREFUL NOTE of what questions your clients ask you. These are a goldmine for social media content ideas.
With just those questions you can create a ton of content.
For example, my clients frequently ask me what resources and gear I use. From websites to tech, to items from Amazon, I keep careful note of what my clients are asking. If I see enough interest from my clients around a certain topic, I’ll create a new resource for it.
Last year I used 3-4 things consistently to create multiple six figures while traveling the world. And none of them was a laptop.
If you (the reader of this post) want a gear guide about what I use, let me know and I’ll take note of your request!
Here’s another tip, if a client asks you for a meal plan, you can serve them with a piece of content on exactly what you ate that day, and why you ate it. Very few people will provide that much value for free, so it’s a great way to differentiate yourself. You’ll also show yourself to be an expert.
3. Share Your Life
This is a huge resource for social media content ideas. If you’re traveling or are somewhere cool, share your life with us! Take a picture, show us that beautiful smile of yours.
Tell us where you are and what you love about it. Tell us what you learned from a conversation with a friend. Share what interesting thing (or things) happened to you.
Even the little moments have something you can share. Our daily experiences have so much to offer in showing how we live daily.
We become what we do daily, and if you’re crushing it…well you should share it! 🙂
4. Ask a Question
Whenever I have a problem or challenge I tend to ask my Facebook family what they think. Questions on business, family, or otherwise, I’m constantly searching for the opinions and perspectives of others.
“Is gluten-free REALLY the best way to eat? Let me know if you’ve looked into this…”
Or, I might keep it fun with something like this:
“I’m curious: what do you love about tacos?”
Be sure to use questions if you’re feeling stuck on any social media content ideas.
Have fun with them too!
5. Get Vulnerable
Authenticity is what we are starved for as a social media generation. Where there is starvation, there is hunger. So feed the people. Share your heart.
I frequently talk about my biggest challenges from my past and how I’ve overcome them.
Some of these past hurdles include:
My former porn addiction.
My challenges with relationships.
My being broke for many years as an adult before figuring business out.
My struggle with loneliness at times.
My feelings of “not being enough,” and on and on.
Sharing these challenges allows people to connect with me. And…when I finally share something I want to teach, people see me as an authority. Vulnerability created the doorway for that to happen. Because everyone is starving to see authenticity.
Connection and authority are vitally important for anyone who wants to gain influence. If you can create this experience for your readers regularly, you’ll tap into something almost no one else has. Get vulnerable.
6. Current Events Happening in the World
People want to discuss what others are talking about. It’s human nature to want to be informed. So if you see something big in the news, or if you read an interesting article, tell us about it!
Certain emotions really help you when creating pieces around social media content ideas. I encourage you to focus on two specific ones which we can get from news and current events:
1. Joy a.k.a. passion or ecstasy.
2. Outrage a.k.a. frustration or anger (also a form of passion).
Strong emotional energy attracts. It can be polarizing, which is why it causes such big reactions or outbursts.
Take note of this:
Outrage is the most viral human emotion. If you want to get attention, show something worth being outraged about.
Remember, don’t use outrage like a child, without purpose. It has to be relevant to your audience. It’s surprising, but intentionally focused anger or sadness can actually be productive and create a community around you.
You can build an entire movement on that platform.
I personally believe it’s ESSENTIAL to be both known for what you’re FOR and you’re AGAINST, not just one or the other.
Cover current events. Share what creates those emotions in you.
7. Social Proof
Share client results! Whether it’s screenshots of their messages (ask permission) or wins they’ve shared with you, using social proof which you’ve earned by creating results is huge.
Even just stories about their journey can be inspiring.
Tell us the results you’ve helped someone else get and we’ll trust you more.
On this point, one NINJA FREAKING TIP:
When you share the results of your clients…highlight how great THEY ARE, not how great you are.
Because when you demonstrate your client is a king, you become the king-maker. NINJA AF!
How To Supercharge Your Social Media Content Ideas Even Further
Just so you know, most of these can be turned into opt-in posts. You can invite someone to work with you, join your group, get your free thing, come to your event, get tacos with you, etc…
That said, I recommend you do capture posts about 1/10 as often as you do value driven posts.
It makes it super easy to say yes to your free thing when they experience a ton of value from you on a consistent basis.
You now know the seven content blueprints I use for generating social media content ideas.
Once you’ve mastered driving leads from social, the next hurdle you’ll likely meet is learning to close potential clients consistently. That’s why I put together my Ultimate Sales Script for Coaches, and you can download it for free here.
I’m incredibly proud of this script, and using it has changed not only my life but the lives of those I’ve coached.
It’s linked above and you can have it for a whopping zero cents (totally free).
To your success,